Recently my friend Katarina and I went to a talk hosted by EcoCyle and the zero waste warrior Bea Johnson spoke. Bea has a cult following on how to live (a close to) zero waste lifestyle. Not all the tips I personally would be willing to do but she absolutely made me consider how much I’m not doing. I was raised on mall consumerism just like most Gen Xers. Consideration for waste or brand responsibility had never occurred to me until adulthood and mostly when I started having children did I look into products and brands. So what can you do if you want to minimize your footprint?
Wild Doves has a long list of ways to be more sustainable and we systematically will roll out each one but we are far from zero waste. We try to keep to natural and have been mindful of packaging and we know our entire supply chain. As our spring collection Grow With Me is rolled out even more supply chain transparency will be available for our customers. Your feedback and trust is the basis for growth so please feel free to share your own ideas for a more sustainable 2020.
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