The idea for Wild Doves came about after experiencing first hand the low quality and unpractical designs for so many apparel pieces we bought for our first infant. Initially a passionate project that turned into a full time business, Wild Doves in a DBA or Grow With Me, LLC launched in New York City and now being raised in Boulder, Colorado. The Founder worked on Wall Street in NYC for 16 years before embarking full time on this journey to build smarter, more sustainable collections for babies, kids and maternity.
There are many worthwhile ways to introduce more sustainable practices along the supply chain in fashion. Brand marketing for sustainability can be confusing and intimidating and misleading for consumers.
Looking at Fiber
In building our own collections, we have concluded the single most important choice a consumer can make is the fiber. There have been few studies done on fashion and health but we know baby’s skin is more permeable than an adults. Just like we don’t like eating or using chemicals in our bath or beauty products, we don’t like putting chemical fibers from synthetics on our skin. We also have a growing concern for the microfiber problem from synthetic fibers in our laundry into our waterways. We know the secondary market for used clothing has all but dried up and recycling fiber is more of an exception than a norm so using materials that fully decompose and acknowledging waste is part of being a sustainable brand. There are many reasons to be weary when buying unnatural products and more so for our babies, the next generation.
Wild Doves is a registered trademark and operates as a DBA under Grow With Me, LLC. All rights reserved.
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