Sustainability in fashion apparel means consideration for the lifecycle and supply chain of each garment. Sustainable brands acknowledge the short and long term footprint on the environment and impact on our communities and health.
Each step along the supply chain, there are choices to create a more responsible and conscious footprint. Wild Doves partners with manufacturers and mills that offer transparency into the entire manufacturing lifecycle: from farm to fiber to yarn to fabric to product. In some collections we will source our long-staple cotton fibers from the US organic farms and dyeing in done in US facilities with non-toxic, water-based, low impact dyes. We ship our Wild Doves designs in eco mailers whenever possible and offer a "take back" program for repurposing pieces. Also, we are planning to phase in a "second life" program offering gently used at a lower cost.
For us, the most impactful sustainable choice is fiber. All new products introduce a footprint. However, naturally sourced products have a sustainable waste plan, whereas synthetics have a minimal recycling life if they can be recycled at all. We will phase out products with blends used for "stretch" such as bamboo viscose (rayon derived from wood), nylon (derived from coal) or acrylic or polyester (derived from petroleum).
The trend to market synthetics such as bamboo rayon as a "natural" fiber is problematic. Since 2013 the FTC has reactively finded brands that have misrepresented products as natural that were semi-synthetic such as bamboo viscose:
DYING and PROCESSING
Sourcing fibers directly from mills provides transparency in the lifecycle of the fiber including the stages of processing. We use GOTS certified fibers which means:
- Less water usage
- Less energy used
- Non toxic, water based dyes and processing
- Healthier conditions for workers
CUT & SEW MANUFACTURING
Fair trade conditions and for US Manufacturers, employees that receive benefits in addition to a living wage.
We are always on the lookout for more sustainable packaging. We don’t use single use plastics, we use mailers for all but our gift baskets. We partner with ecoenclose and use partially recycled fiber and biodegradable packaging.
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