Sustainability


 

Sustainability in fashion apparel means consideration for the lifecycle and supply chain of each garment. Sustainable brands acknowledge the short and long term footprint on the environment and impact on our communities and health.

Each step along the supply chain, there are choices to create a smaller and more conscious footprint. Wild Doves partners with manufacturers and mills that offer transparency into the entire manufacturing lifecycle: from farm to fiber to yarn to fabric to product. We source our long-staple cotton fibers from the US and dyeing in a US facility with non-toxic, water-based, low impact dyes. We ship our Wild Doves designs in eco mailers whenever possible and offer a "take back" program for repurposing pieces. Also, we are planning to phase in a "second life" program offering gently used at a lower cost.

For us, the most impactful sustainable choice is fiber. All new products introduce a footprint. However, naturally sourced products have a sustainable waste plan, whereas synthetics have a minimal recycling life if they can be recycled at all. We don't use blends used for "stretch" such as bamboo viscose (rayon derived from wood), nylon (derived from coal) or acrylic or polyester (derived from petroleum).

View of Fibers

 The trend to market synthetics such as bamboo rayon as a "natural" fiber is problematic because consumers assume the FTC (or some watch group) looks after our interests. The FTC of course does look after consumer interests but they do so reactively and not proactively. 

Here are some eye opening updates from the FTC on Bamboo and dozens more if you search directly:

https://www.ftc.gov/bamboo-textiles

https://www.ftc.gov/news-events/press-releases/2013/01/four-national-retailers-agree-pay-penalties-totaling-126-million

Send me questions and feedback @ talktome@wilddoves.com.